It’s official. Years after abandoning their inane paywall, and later the TimesSelect bullshit that forced you to shell out to read Maureen Dowd’s latest meows, there is a new bulwark against the paper’s eventual extinction. Read up to twenty articles a month, and after that, the shit ain’t free.
That a letter from the publisher should announce the change speaks for itself. Who better to inform us than the titular demigod who dwells in a cloud above West 44th Street? I’m sure when the Onion follows suit, they’ll exhume T. Herman Zweibel to communicate the new policy from on high. And as all these opaque corporate thunderbolts go, it’s presented in watery biz-speak as a sweeping transformation of their service, when really all it means it that you pay more to watch journalism’s withering husk succumb to mediocrity–only more slowly now because you’re plugging a huge revenue gap for them.
But what strikes me as an even better tea leaf to decipher is the latest column by Arthur Brisbane, the fourth Public Editor. He’s the fourth man to hold the position–and, if one can safely judge on the basis of names, the fourth white man. (The name Arthur Brisbane suggests Skull & Bones, a membership at Stanwich, and all that. Wasn’t Maude’s neighbor, played by Conrad Bain, named something like that?)
Anyhoo, Brisbane finally got around to looking at this Twitter thing. His conclusion? It has some perils but on the whole might be a net benefit for the hallowed craft of journalism.
Except that, in graf two, “I haven’t been tweeting long enough to judge its merits.” Well, with 1985 tweets under my belt since April 2008, I can safely condemn that as a goddamn embarrassment. If the Times thinks it’s a) necessary to explain Twitter to people in March 2011 and b) wants to install as the “readers’ representative” someone who admits he doesn’t quite get it then this is indeed a sinking ship.
This is the paper whose style guide still insists that websites are “Web sites.” Even William Safire objected to that one.
Does Brisbane think there are any risks to reporters using Twitter? Yes: things go out “unedited.” The only example he’s got is a business reporter tweeting “Toyota sucks.” Meanwhile his entire position is predicated on the serial fuck-ups when reporters when through the standard channels, complete with editors, and no less a titan than Glenn Greenwald said of Brisbane that he “has quickly proven himself to be the most pliant, vapid and useless person to occupy that position” of Public Editor for defending the Times when it allowed the Pentagon to tell it what to publish.
Yet here we are, ensconced in the future, when journalism isn’t profitable and lots of mid-size cities can’t even get decent coverage of their own goings-on. The alternative is the Fox universe, which really isn’t conservative per se but devoted to destroying the credibility Fourth Estate itself–by which I mean the institution of the media as a check against government and corporate abuses of power.
But as with Democrats and Republicans, you can bitch about how evil the reactionaries are and always trust the liberals to do the same shit on their own. (Sometimes, with NPR, the right provides an assist). I give the (print version with quality journalism) New York Times ten years before it’s snuffed out, reduced to an amalgam of piddling, super-cautious blogs no one reads and one really superb full-length article per week which no one reads. They need some serious stem-cell therapy but they’re shopping for an iron lung.
Honestly, do they really need me to tell them to ax the auto, real estate and sports sections–and anything else where true aficionados will turn to niche blogs, or no longer wait until a day later to hear results–put the crossword online? That would be a start.